Last updated: June 2026

This Cookie Policy explains how Heritage Smile Group uses cookies and similar technologies on our website. It sits alongside our Privacy Policy, which explains how we handle your personal data more generally.

By using our website you can accept, reject, or manage cookies through the consent banner that appears when you first visit. You can change your choice at any time using the link at the bottom of this page.

What cookies are

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, to make them work more efficiently, and to give the website owner information about how the site is being used.

Some cookies are set by us. Others are set by third parties whose services we use, such as Google and Meta. We also use similar technologies such as pixels and tags, which work in much the same way. Where this policy refers to cookies, it includes those technologies too.

Why we use cookies

We use cookies to keep the website running properly, to remember your preferences, to understand how visitors find and use the site, and to measure the performance of our advertising. This helps us improve the website and make sure the information we show people is relevant.

We do not use cookies to collect any clinical or health information about you. Any health details you choose to share with us come through our enquiry forms and are handled as described in our Privacy Policy.

The types of cookies we use

• Strictly necessary cookies

These cookies are required for the website to function. They enable core things like page navigation, security, and the operation of our enquiry forms. The website cannot work properly without them, so they do not require your consent. These include cookies set by WordPress and by our form and CRM systems.

• Functional cookies

These cookies remember choices you make, such as your cookie preferences, so you do not have to set them again on every visit. They improve your experience but are not essential to the basic operation of the site.

• Analytics cookies

These cookies help us understand how visitors use the website, which pages they visit, and how they arrived. We use this information to improve the site and the content we provide. We use Google Analytics and Google Tag Manager for this purpose. The information is aggregated and used to understand patterns rather than to identify you personally.

• Advertising cookies

These cookies are used to measure and improve our advertising on platforms such as Google Ads and Meta (Facebook and Instagram). They help us understand which adverts lead people to enquire, and they allow us to show relevant adverts to people who have visited our website. These include the Meta Pixel and Google Ads conversion and remarketing tags.

The specific cookies on this website

The table below lists the cookies currently in use. Cookie names and durations can change as the services we use are updated.

[DEVELOPER / CLIENT NOTE: Replace the rows below with the actual cookies returned by a cookie scan of the live site. Confirm names, providers, purposes, and durations before publishing. The entries below are typical for this stack and are placeholders only.]

Managing your cookie preferences

When you first visit our website, a consent banner lets you accept, reject, or choose which categories of non-essential cookies you allow. You can change your choice at any time by clicking the link below.

[INSERT: Cookie Settings link or button that reopens the consent manager]

You can also control cookies through your browser settings. Most browsers let you see what cookies are stored, block some or all cookies, and delete cookies that have already been set. The method varies between browsers, and the help section of your browser will explain how. Please note that if you block strictly necessary cookies, parts of the website, including our enquiry forms, may not work properly.

For more detail on managing the analytics and advertising cookies specifically, you can visit the help pages for Google and Meta, or use the industry opt-out tools available through Your Online Choices.

 Changes to this policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for legal and operational reasons. When we make changes, we will update the date at the top of this page. We encourage you to review this page periodically.

 Contact us

If you have any questions about how we use cookies, please get in touch.

Croft Dental and Implant Practice, 64 Manchester Road, Wilmslow, SK9 2JY. Telephone 01625 523 524.

Brunner Court Dental and Implant Practice, 95 Witton Street, Northwich, CW9 5DR. Telephone 01606 440 394.

For data protection enquiries, please contact us at [INSERT DATA PROTECTION EMAIL].

Two things worth confirming with the client before this goes live. First, the actual cookie inventory, since the table is currently placeholder rows based on the known stack rather than a real scan. Second, whether a consent management platform is installed and working, because the policy promises a reject and manage option, and under UK GDPR and PECR the non-essential cookies (analytics and advertising) must not fire until the user has actively consented. If the banner currently sets those on load, that’s a compliance gap to fix alongside this page. Want me to draft the short consent banner copy to match?